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Irish Aberdeen-Angus Producers Ltd. was formed in 1995 by six Angus breeders with the aim of co-ordinating the production and marketing of their unique product on the Irish market. They subsequently formed a processing and marketing alliance with major beef processors.
This strategy has proven to be extremely successful in that numbers of cattle slaughtered for the scheme have grown from 49 per week in 1995 to in excess of 35,000 per year in 2010. Membership has grown from 22 members in 1995 to in excess of 2,000 in 2010.
Our Proud Beef Tradition
Angus cattle have long been synonymous worldwide with beef of the highest quality, recognised by retail butchers, master chefs and discerning consumers.
Angus, as a brand name, is probably unique in agriculture for its recognition both as a traditional beef cattle breed name and as a hallmark of the finest quality in butchers shop windows and on gourmet restaurant menus.
These hardy black cattle have long endeared themselves to farmers for their easy breeding qualities, docility of temperament and ability to thrive and mature early on simple, natural, home grown fodder. Most importantly for the consumer, the marbling and texture of Angus beef ensures its natural succulence, tenderness and flavour without the expensive, forced and often unnatural feeding required for producing beef in other breeds.
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